Sell Out! (2008 Film)

Sell Out! (stylized as $311.0u7!) is a 2008 Malaysian satirical film written, directed, and produced by Yeo Joon Han. The film explores the tension between creative expression and corporate ambition within a multinational conglomerate.

Promotional image for the film Sell Out! — Promotional poster for the film Sell Out!.

Plot

The narrative follows two employees, Rafflesia Pong and Eric Tan, who work for FONY, a multinational corporation. The company maintains a contradictory mission statement that prioritizes originality while mimicking the practices of other entities. The story examines whether the protagonists can maintain their artistic integrity or if they will succumb to the pressures of fame and financial gain.

Cast

Jerrica Lai as Rafflesia Pong
Kee Thuan Chye
Peter Davis as Eric Tan

Reception and Festivals

Sell Out! was screened at several international film festivals, including the 13th Pusan International Film Festival in 2008 and the 29th Hawaii International Film Festival in 2009, where it received the Emerging Filmmakers Award. In 2010, the film won the Silver Audience Award for Best Asian Film at the 14th Fantasia Film Festival.