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South Korean Cinema

The King of Flattery (2012 Film)

The King of Flattery (Korean: 아부의 왕; RR: Ahbuwei Wang) is a 2012 South Korean comedy-drama film directed by Jung Seung-Gu. The film explores the transformation of an inflexible insurance worker who learns the art of persuasion to overcome personal financial crises.

The King of Flattery promotional poster
Promotional artwork for The King of Flattery.

Plot

Dong-Sik (Song Sae-Byeok) is an uptight and rigid employee working at an insurance company headquarters. His uncompromising personality leads to his demotion to a sales agent. Simultaneously, his family faces severe financial pressure after his mother incurs significant debt to secure a promotion for his father. Threatened by loan sharks, Dong-Sik must quickly generate income to save his family. After failing to replicate the success of top sales agents, he discovers a book on the art of flattery authored by the legendary Heo Go-Soo (Sung Dong-Il). Dong-Sik seeks out Heo to master these skills and improve his sales performance.

Song Sae-Byeok as Dong-Sik
Song Sae-Byeok portrays the protagonist, Dong-Sik.

Production

Filming for the production commenced in December 2011 and concluded on March 2, 2012. The final scene captured during production featured the protagonist, Dong-Sik, successfully utilizing his newly acquired flattery techniques to persuade a client.

Sung Dong-Il as Heo Go-Soo
Sung Dong-Il stars as the master of flattery, Heo Go-Soo.

Cast

The film features a large ensemble cast, including:

  • Song Sae-Byeok as Dong-Sik
  • Sung Dong-Il as Heo Go-Soo
  • Kim Sung-Ryoung as Ye-Ji
  • Ko Chang-Seok as Sung-Cheol
  • Han Chae-Ah as Sun-Hee
  • Lee Byung-Joon as Company President Lee
  • Cha Seung-Won (cameo appearance)
Kim Sung-Ryoung
Kim Sung-Ryoung as Ye-Ji.
Ko Chang-Seok
Ko Chang-Seok as Sung-Cheol.
Han Chae-Ah
Han Chae-Ah as Sun-Hee.
Lee Byung-Joon
Lee Byung-Joon as Company President Lee.
Cha Seung-Won
Cha Seung-Won in a cameo role.
Film scene
A scene from the film.
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